Trove: Scalable Design Systems for Product Marketing & B2BGrowth
Trove is a technology company enabling branded recommerce for fashion, luxury, and outdoor brands, giving products a second life through resale and trade-in programs.
Trove partners with brands like Patagonia, Eileen Fisher, and Claire V to combine logistics, pricing, and a resale platform, helping brands integrate pre-owned items alongside new products.
As the business grew, they needed a clearer, more compelling way to communicate a complex product, especially in sales conversations, product demos, and marketing touchpoints where clarity directly impacts conversion.
The Solution
Visual Design System
A scalable visual system was developed to translate Trove’s product experience into a storytelling marketing design, simplifying complex features into clear, flexible design elements.
The result was a more consistent and recognisable brand identity across the website, marketing campaigns, and product storytelling.
Editorial Marketing Assets
For editorial content, a clean, structured approach was implemented, including case studies and eBook marketing assets.
Clear hierarchy and visual clarity made complex information easy to digest, enhancing credibility and strengthening brand consistency.
Figma Prototypes
A core part of my work involved creating interactive Figma prototypes tailored to prospective partners and event presentations.
By adapting Trove’s platform to each brand’s identity and product range, I produced over 80 demos for pitches and live presentations, helping turn abstract ideas into tangible experiences and supporting new client wins.
Presentation Design
The marketing team sought a new direction for their sales decks, with stronger visuals and simple interactive elements.
Using Google Slides, I designed presentations with button-like features to improve flow and engagement.
The Employee Mission & Value Deck
This internal presentation communicates the company’s mission and values in an engaging, memorable format. Its light, easy-to-follow design distinguishes it from Trove’s external marketing materials and ensures clarity.
I used bold patterns, simple shapes, and a cut-out collage technique to create a playful visual style that reflects the company’s creative culture. Incorporating team photography with curated stock images made the deck more human and relatable.
Looking to bring clarity and consistency to your brand?
