Everledger: B2B Product
and Marketing Design
for Blockchain Platform

At Everledger, I served as Senior Graphic Designer, translating complex blockchain and supply chain systems into clear, practical, and visually consistent communications for product, marketing, and internal teams.

My work bridged the gap between technical details and user understanding, supporting commercial growth and internal alignment.

The Solution

Product Marketing Design

I used Figma mockups to visualize product ideas and user flows, making blockchain solutions more tangible for clients and stakeholders.

I also produced explainer videos to clarify complex technical concepts, supporting sales and investor communications.

Sales & Marketing Design

A key challenge was translating Everledger’s value proposition into clear, visually compelling materials, ensuring technical information remained accessible.

I designed presentation decks to structure and communicate the company’s offerings to clients, partners, and investors.

I produced campaign assets, including an NFT book, and contributed to a 100-page eBook outlining Everledger’s ecosystem, use cases, and impact, improving clarity, consistency, and engagement with external audiences.

Need help with your sales and marketing assets?

Internal Communication Design

I collaborated with the HR team to develop internal materials, including a “How We Work” guide, to align global teams with diverse cultural backgrounds and support consistency in processes and ways of working.

Additionally, I created value illustrations and location icons that reinforced the company culture and strengthened Everledger’s internal value proposition.